Investors / Investment case
Nordic sexual wellness with a scalable operating model.
Vuxen Group combines more than 25 years of e-commerce experience with proprietary brands, controlled infrastructure and an AI-first commerce engine built for profitable growth.
Five parts of the investment case
A category where trust matters.
Vuxen Group has operated in sexual wellness since 1999. Discretion, availability, relevant guidance and a trusted customer experience are central to the offering.
Founded 1999 · Nordic marketTwo brands on one platform.
Vuxen is the established Nordic brand. WooMe offers a more contemporary expression for a younger audience. Both benefit from the same expertise, data and infrastructure.
Vuxen · WooMeControl over more of the value chain.
Own product development, factory, warehouse, marketing and an increasingly proprietary technology platform provide control over quality, customer experience and operating speed.
Kävlinge · Torup · VäxjöProfitability and cash flow as a foundation.
Vuxen Group combines investment in brands and technology with a focus on margins, capital efficiency and cash flow. The LTM figures above are updated from reported quarters.
LTM from four reported quartersOperating leverage through AI and automation.
Recurring workflows are being connected through a shared commerce engine. The objective is for the business to grow faster than administrative complexity.
Target architecture 2028From assets to shareholder value
One connected model for profitable scale.
- 01Customer relationships
Long category experience and a buying experience built on trust.
- 02Brands
Distinct positions that can be developed on one shared commercial platform.
- 03Infrastructure
Product, factory, technology and logistics that provide control over execution.
- 04Operating model
Data, automation and AI intended to reduce manual steps.
- 05Business impact
Scalable growth, margins, capital efficiency and cash flow.
Capital allocation
Growth with financial discipline.
The Group has stable profitability and negative net debt. Capital can be used for the business's investment needs and attractive acquisition opportunities, while the dividend policy provides a clear framework for distributions to shareholders.