Built on trust
Since 1999, we have built customer relationships in a category where discretion, availability and relevant guidance are essential.
Founded 1999 · The NordicsInvestors
Nordic e-commerce in sexual wellness, built as an operating system.
Own brands, own factory, own warehouse and an increasingly proprietary technology platform. We are building a scalable consumer business where data, automation and AI drive margins, capital efficiency and cash flow.
Group key figures · Last 12 monthsThrough Q4 2025/26
245.7 MSEK
Net revenue LTM
23.1 MSEK
EBITDA LTM
9.4 %
EBITDA margin LTM
Investment case
An established commerce platform entering its next phase of growth.
Vuxen Group combines long category experience with proprietary brands, controlled infrastructure and an increasingly scalable operating model.
Two distinct brands
Vuxen and WooMe address different audiences while sharing product expertise, technology and logistics.
Vuxen + WooMeControl of the value chain
Product development, an own factory, own warehouse and proprietary systems provide control over quality, customer experience and speed.
Product · Factory · Warehouse · TechnologyA profitable base for scale
Profitability and capital discipline provide room to invest in the next-generation commerce engine while retaining a focus on cash flow.
9.4 % EBITDA margin LTMOur sexual wellness brands
VuxenSexual wellness for a better you
An established Nordic brand.
A broad assortment, long-standing presence and a clear position in the Nordic market.
WooMeSexual wellness for a new generation
Same category. A new generation.
A modern expression for a younger audience, built on the same scalable platform.
Built to scale
A bigger business. Not a bigger organisation.
We embed AI, automation and proprietary systems throughout the business — from content and customer service to purchasing, marketing and analysis.
Revenue has grown strongly without the white-collar organisation needing to expand at the same pace. As volumes continue to increase, most of the additional capacity is expected to be needed in physical logistics — not in administration.
This creates operating leverage: a bigger business can be run without a corresponding increase in organisation and complexity.
Automated flows
Fewer manual steps in recurring work.
Better decisions
Data and AI closer to everyday decision-making.
Scalable capacity
More growth without a corresponding increase in manual workload.
Target architecture 2028Transformation in progress
Two brands. One AI-first commerce engine.
We are progressively replacing the Group’s existing systems with one shared platform. The target is for the new commerce engine to be fully implemented in 2028.
Brands
VuxenAn established Nordic brand
WooMeSame category. A new generation.
Vuxen Group platform
Commerce & checkout
Product & purchasing
Marketing & CRM
Logistics & fulfilment
Data, pricing & AI
Business impact
Fasterlaunches
Lowercomplexity
Scalablegrowth
Investment thesis
Every investment in the platform can be reused across more brands, markets and customer relationships.
Latest report
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The share · VUXEN
More about the share ↗
A more
pleasurable
and healthier
world
Our mission
Freedom, well-being and a little more fun in everyday life.
We build and scale e-commerce brands in sexual wellness. Trusted customer experiences and proprietary brands, run with the discipline of a listed company.
How we create value →